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Writing last August about the importance of the post-purchase experience Cheap Adidas Ultraboost From China , BRP Consulting SVP and practice lead Jeffrey Neville described retailers as creating a “moment of trust” when they regularly communicate order and shipping updates to consumers who would otherwise be left in the dark in the oft-ignored opportunity between purchase and package delivery.“Customers who shop without a sense of risk will feel more comfortable making repeat purchases in the future,” Neville noted.Retailers are beginning to realize the value of the post-purchase opportunity as a time to strengthen the customer relationship and brand moments typically outsourced to third-party shippers. As such, Pitney Bowes debuted its Consumer Connect self-service tool to help retailers and brands own the experience after the customer clicks the “buy” button.When people shop on e-commerce sites using Consumer Connect, they’ll be able to track their shipments, get notified of shipping alerts by SMS message and email, receive promotions relevant to their purchase history and interests, and easily start the returns process, if needed.“Retail marketers spend a tremendous amount of time and money attracting consumers and getting them to click the ‘buy’ button, only to leave them in the hands of third-party shipping partners for tracking and notifications until the package is delivered,” said Lila Snyder, who serves as EVP and president of commerce services for Pitney Bowes. “This created the opportunity to introduce Consumer Connect — a self-service marketing tool to engage consumers during the critical post-purchase experience. For the first time, we are putting control of that experience fully in the hands of retail marketers.”Consumer Connect comes with The Publisher Cheap Adidas Continental 80 , a content management system that retailers can use to quickly tailor their post-purchase messaging with their logo and branding, creating the potential to convert “tracking moments to merchandising moments,” Pitney Bowes said in a statement.On average, a consumer will check a package’s tracking information eight times, Snyder noted. “In most cases, that experience is basic, boring and off-brand,” she said.“Consumer Connect addresses this issue, transforming shipment tracking into a dynamic extension of a retailer’s brand experience, ultimately driving more meaningful consumer engagement and new revenue opportunities.”Retailers that enrich the post-purchase experience stand to gain greater customer loyalty, an important move, BRP said Cheap Adidas NMD , because these customers are between five and 25 times less costly to convert and 80 percent more likely to buy again in the future.“By crafting a post-purchase experience to minimize stress and maximize convenience, retailers make an investment in a sustained relationship with their customer,” BRP noted.Editor’s Note: This story was reported by FN’s sister magazine Sourcing Journal. For more, visit Sourcingjournal.com. Shares for DSW Inc. are tumbling in morning trading after the off-price footwear seller posted a surprising fourth-quarter loss.The company's stock was down nearly 15 percent to $21.70 as of 9:45 a.m. ET after it said it reported a loss of $5.4 million, or 7 cents a share, in the period ended Feb. 2. Analysts had expected earnings per share of 4 cents. On a reported basis, the firm’s losses were even steeper at $45.7 million, or 58 cents per share.Revenues during the period, however, advanced 16 percent to $843.4 million, besting the $841.5 million market watchers had predicted. DSW’s comparable sales also climbed 5.4 percent in Q4 — on top of the previous year’s same-period gains of 1.3 percent."We built a compelling product assortment, including the expansion of DSW Kids Cheap Adidas Ultraboost Womens , a differentiated services offering with our W Nail Bar partnership and the relaunch of our award-winning loyalty program," said CEO Roger Rawlins. "At the same time, we strategically positioned our company to grow share and enhance profitability through transformative acquisitions, creating an infrastructure that positions us to be a significant force in the footwear industry for years to come."Among last year's troubles, the retailer noted inventories per square foot (excluding goods from acquisitions) that climbed 5.9 percent from the previous year. However, a high demand for its DSW Kids partially offset the losses brought about by increased expenses and inventories.In October, DSW partnered with brand management firm Authentic Brands Group to snap up Camuto Group for $375 million. Under the terms of the deal, the pair acquired the intellectual property of Camuto Group's brands, including Vince Camuto, Louise et Cie, Sole Society and Enzo Angiolini. While ABG acquired the majority stake of 60 percent, DSW took the remainder."Fiscal 2018 was one of the best years in our company's history from a comparable sales and earnings growth standpoint Cheap Adidas Continental 80 Womens ," Rawlins added. "We crossed the $3 billion revenue threshold for the first time and drove a [more than] 6 percent increase in comparable sales as we strengthened connections with our customers."For the full year, net sales gained 13 percent to $3.2 billion; however, the firm posted a reported net loss of $20.5 million, or 26 cents per share. On an adjusted basis, profits were $134.9 million, or $1.66 per share — an improvement over the prior year’s profits of $122.9 million, or $1.52 per share.During its investor day, the company announced that it was creating a new umbrella company called Designer Brands, which will be listed as DBI.Want more?Millennials Are Buying Into DSW's Nail Bar ConceptDSW Announces New Leadership RolesInvestors Rejoice, DSW Is Back in the Saddle