If internet speculation is correct Womens Nike Air Max , NBA star Lonzo Ball could be ready to move on entirely from the Big Baller Brand he helped create. But should a major label involved in basketball sign him?Analysts think the answer is yes — but not for big money."Like many role players in the league, [brands such as] Nike sign them for a nominal amount of money, and they get another player who has a following wearing their footwear. So if that’s what we’re talking about here, sure, signing him makes sense," explained The NPD Group Inc.'s senior sports industry analyst, Matt Powell. "But if they’re talking about spending big money on him, then no, I don’t see a return. It depends on the value of the deal."Powell continued to state brands shouldn't invest more than $1 million or $2 million in Ball per year.And B. Riley FBR analyst Jeff Van Sinderen thinks there's an upside to having Ball on a sponsored-athlete roster."Seems like Lonzo is working hard to recover from his injury, and that suggests a persevering quality one would think is positive for a brand," Van Sinderen said. "He has distanced himself from [Big Baller Brand] and would think the time is right for a deal with a new brand."But Susquehanna Financial LLLP analyst Sam Poser is a little more skeptical."Has Lonzo Ball done anything worthwhile? Is he somebody that people aspire to be? I don’t know. All I know is the fuss he’s made, his dad’s made a fuss, that he’s not a great teammate out in L.A. He’s not even an All-Star player," Poser said.Despite the skepticism, Poser believes he brings value to a brand at the right price."Is he worth signing? It depends on what return the brand wants to get. If they can pay him $100,000 a year or $10,000 to be part, then yeah, it’s probably worth it," Poser said. "If he wants millions of dollars a year, it may not be worth it — unless the brand sees something from him, like he’s going to emerge into a great player, and we just don’t see that yet."But there is something brands should consider: the contentious relationship Ball's father, LaVar Nike Lunarlon Womens , created with them trying to get the Big Baller Brand off the ground before Lonzo entered the NBA."Any brand should look at how prior relationships were handled," Van Sinderen said. "However, the past does not equal the future, and with the right contract terms, a deal can be beneficial for both parties, while mitigating downside."Talks of a possible brand switch started last week when the Los Angeles Lakers baller announced that he was severing ties with Big Baller Brand co-founder Alan Foster after discovering roughly $1.5 million allegedly missing from the personal and business accounts he managed. Since then, Ball got his BBB tattoo covered and posted an image on Instagram that resembled Nike's "Dream Crazy" campaign, leading fans to believe his tenure with Big Baller Brand is over and a deal with the Swoosh is imminent. Kanye West's Sunday church service was a family affair, and the kids' looks were the most interesting part.West's 5-year-old daughter, North, coordinated her footwear with her cousin, Kourtney Kardashian's daughter Penelope Disick.North looked adorable in a snakeskin-print longsleeve T-shirt and matching bike shorts, teamed with a pale purple bow in her hair and black lace-up boots on her feet.Elsewhere, Penelope was cute as can be in a neon pink jumpsuit and rainbow-printed lace-up boots. The 6-year-old accented her ensemble with two pink bows in her hair.The girl's aunt, Kendall Jenner, looked chic in an oversized gray hoodie and gray jeans. The 23-year-old model wore her brunette locks in a ponytail under a camouflaged baseball cap.For shoes, the Adidas ambassador went with block-heeled black booties with a square toe.Also in attendance was Katy Perry, who stepped out for church services alongside fiancé Orlando Bloom.The "Dark Horse" singer sported a pink velour dress with a see-through button-down shirt layered over it. Like Jenner, she wore her hair under a ball cap, choosing a pale pink one.The "Chained to the Rhythm" hitmaker went with white Fila sneakers to finish off her springlike ensemble.Bloom cut a casual figure in a navy blue jacket, a white T-shirt, jeans and black sneakers.Want more?Kanye West Launches Yeezy Lemonade Stand to Benefit Mental Illness CharityNorth West Goes Goth for Church in Doc Martens & Black LipstickKim Kardashian Brings Back Crimped Hair for a Fitting in Her Shoe & Bag Closet